Over the past few years, your subscribers’ lives have changed for good. As a result, your job is no longer to provide straightforward broadband services. Instead, you must meet the complex and diverse needs of different types of subscribers. You now serve gamers who want incredible bandwidth. You’ve got remote workers demanding seamless Zoom calls. You’ve got parents needing to monitor their kids online. You’ve got entrepreneurs starting businesses from home… and the list goes on. And all of them are relying on you to help them manage this complexity.
Your Knowledge About Subscribers Is Your Superpower
It’s therefore time to move beyond speeds and feeds and embrace new, managed services that anticipate subscribers’ desires—and exceed their expectations. As a marketing guy, I firmly believe that it’s you, the marketers, who are uniquely positioned to oversee this change. Why? You are deeply knowledgeable about your subscribers. This makes you the expert advisor on which services are best for them. Thanks to Calix Marketing Cloud (Marketing Cloud), you know which connected devices they use and the applications they run. You also understand their lifestyle patterns and behaviors. Your knowledge is power. You’re now in a powerful position to motivate your general manager to transform your value proposition and meet the changing needs of your subscribers.
At the same time, change is hard. It brings disruption and risk. But if you are willing to challenge the status quo, you can tap incredible opportunity for growth. Are you ready to drive transformational change across your business and champion new types of services—such as Arlo Secure or ProtectIQ ® home network security—with confidence?
Here’s how Calix customers are putting marketing at the center of their strategies to transform their business:
Marketers Are the New Change Agents Within BSPs
As I’ve said before, great marketing enables you to differentiate your offerings, grow revenue, and attract and keep subscribers. Here are three ways that Calix helps you create a new value proposition for your organization.
The question is, will you choose to be the change agent?
As a marketer, you are the pulse of your organization. You are in a unique position to meet subscribers where they are. For example, with cybercrime on the rise, you know home security is an opportunity to bring subscribers peace of mind with offerings like virus protection with ProtectIQ, and parental controls with ExperienceIQ. I am also extremely excited about our new partnership with Bark. With this latest integration, we’re helping you take your security capabilities to the next level. As a market leader in online safety, Bark enables you to directly address your subscribers’ fears about cyberbullying and the dangers their children experience online. Even better, with Bark, you can offer this same value proposition to your subscribers inside and outside the home. This is transformational—and yet another way you can demonstrate how much you care about your subscribers and their families.
ProtectIQ, ExperienceIQ, Arlo Secure, and Bark are a core part of what we’re doing when it comes to home network security. Read on to see how big trends like cybercrime and cyberbullying are driving demand and how, as a BSP marketer, you have an opportunity to meet those needs.
As a family-owned business serving South Carolina for 120 years, we know that broadband service providers must do one thing to survive and thrive: lead transformational change. In fact, I’d say the secret to our success has been evolution through innovation.
The internet has enhanced our lives in so many ways. At the same time, that connectivity also brings new threats for the most vulnerable members of society—our kids. Last year, 85 percent of teens experienced bullying. Seventy-five percent were involved in a self-harm situation. And as we spend more time online—nearly seven hours each day—the threats are likely to multiply.
Now, more than ever, your subscribers need to protect their homes and businesses from cyber intrusions. Consider these trends:
According to the UN Food & Agriculture Organization, over a billion tons of food is thrown away each year, costing the world about $750 billion annually. Much of that food is perfectly fine and edible. Often, it’s just oddly shaped or deformed.
Why does your Net Promoter Score (NPS) matter? Because word-of-mouth is powerful. When your customers recommend your business, the impact is tremendous.
After more than 70 years in business, Wisconsin-based Norvado came to a crossroads. To continue to grow their business, they needed to transform from a product-focused company to one that offered subscribers a fully connected lifestyle.
What happens when you fill a room full of marketers? Well, for starters, lots of ideas and enthusiasm. Earlier this month, we invited more than 50 marketing professionals to come together for our first-ever Calix Marketer Summit.