Senior Vice President, Revenue EDGE Products, Calix
What do you need most to simplify your business and continuously excite subscribers? The answer is clear. You must offer services and solutions that meet the demands of subscribers living in the most complex of environments: our homes.
As you know, your subscribers’ homes are now more complex than a traditional business. They function as offices, schools, fitness centers, movie theaters, and more. This complexity presents both challenges and opportunities for broadband service providers. Your subscribers are now more dependent than ever on having an internet service that is fast, flexible, dynamic, and reliable. To win subscriber loyalty and grow your business, you must deliver a service that meets this incredibly diverse set of needs and adapts with your subscriber.
To Win Subscribers, Embrace Adaptive Wi-Fi
This is where the concept of adaptive Wi-Fi enters the picture. For your subscribers, it means receiving the superior service they have come to expect, without having to worry about complicated set-up procedures. It means delivering technology that seamlessly supports their virtual appointments, gaming sessions, smart-home devices, or any of the other constantly evolving needs of subscribers living in complex, intelligent homes.
More than that, adaptive Wi-Fi provides you as the service provider with rich insights about how your individual customers are using—and seeking to use—technology. This unique set of insights enables you to meet needs in permanent flux, hour by hour, as their requirements change in real time.
We'll Keep You Informed and Set You Up for Success
As you know, Calix is always here to help you succeed and keep you informed. We recently introduced a new "My Communication Preferences" center page on the My Calix portal where you can manage the types of email communications you receive from Calix. Use "My Communication Preferences" to select the communication you want to recevie from us, in seconds. Update them any time.
With our 21.2 software release, we’re delivering new capabilities and enhancements that enable to you to simplify your operations, make your teams more efficient, use data to implement winning strategies, and drive measurable ROI across all areas of your business. I welcome your thoughts, questions, and comments and encourage you to be in touch. Find me on LinkedIn or email me at Shane.Eleniak@Calix.com.
Area Vice President, Product Marketing, Revenue EDGE, Calix
We announced four exciting new updates to Revenue EDGE in our 21.2 release—these will help you beat any competitor, even the consumer giants. Here are four highlights.
1. Simplify your systems integration and deployment with the world’s first universal Wi-Fi 6 system.
Offering unprecedented bandwidth options (up to 10 Gbps), improved operational simplicity, and seamless upgradeability, the newly launched GigaSpire® BLAST u6x is the obvious choice for service providers that want ultimate flexibility. The new GigaSpire BLAST u6x, available in two form factors and colors, is the world’s first carrier class, universal Wi-Fi 6 system designed to have a 10-year lifespan.
2. Our new product portfolio roadmap will help you grow value for decades.
The new systems portfolio roadmap for GigaSpire BLAST provides a blueprint for the planned evolution of the GigaSpire BLAST portfolio. Critical to the roadmap are new products and features that will help broadband service providers (BSPs) plan their own transformation and growth. These future systems will offer:
3. Find new ways to lower support costs with enhancements to Calix Support Cloud.
Unrivaled new features released in Calix Support Cloud enable customer support reps (CSRs) and marketers to deliver a superior customer experience with a focus towards subscriber self-service and self-help. By combining the power of the CommandIQ® app and the EDGE Suites services ProtectIQ™ and ExperienceIQ™ with Calix Support Cloud some customers are achieving amazing results, such as 74 percent first call resolution rates and 26 percent reduction in truck rolls. One customer reports a 64 percent reduction in truck rolls—thanks to these new integrated features.
4. Supercharge your marketing ROI thanks to new Mailchimp integration with Marketing Cloud.
The email marketing software most popular among Calix customers, Mailchimp, now integrates directly with Calix Marketing Cloud. This is the first of many planned integrations with other common marketing technologies used by BSPs. These integrations position Marketing Cloud as an actionable tool, capable of helping you achieve the following.
Your Recommended Action Plan
Product Marketing Director (Premises), Calix
Many broadband subscribers happily purchase Wi-Fi systems, gateways, and extenders at big-box stores—only to have deep regrets. Why? First, much of this hardware becomes obsolete much faster than they imagined. Second, when they call you to help troubleshoot and service, support options are severely limited. It’s a frustrating scenario.
Keep Your Subscribers Out of Big-Box Stores
The problem is not the hardware itself. Rather, it’s the changing subscriber needs and the ability of service providers to scale new options and services into the subscriber home via hardware that is fixed to moment in time.
At Calix, we believe there is a solution to this. That’s why we created the Experience Innovation Platform, which allows our customers to pair superior equipment in the home with the ability to endlessly grow with our customer’s needs and, most important, subscriber needs. Here are five critical benefits.
The Experience Innovation Platform: Five Critical Benefits for You
Your Recommended Action Plan
Area Vice President, Access and Field Marketing, Calix
Whether you are focused on the architecture or the operation of your network, the Intelligent Access EDGE is bringing to you some great new capabilities to simplify how you deliver services that excite your subscribers.
For those of you focused on the architecture and design of your network you’re probably really interested in these top three new capabilities.
1. Simplified, Future Proof In-Premises Deployments: The launch of the GigaSpire® BLAST u6x and its support of swappable WAN SFPs brings the Intelligent Access EDGE and Revenue EDGE together. The GigaSpire Blast u6x with the GPON SFP ONT enables you to install a single system in a subscriber’s home and upgrade that subscriber easily to XGS-PON in the future with a swap of the SFP.
2. Scalable and Secure VLAN Deployments: The new S+C+MAC Switching capability enables VLAN switching across the Service Provider VLAN (S-VLAN), the Customer VLAN (C-VLAN) and the MAC address providing a more scalable network due to increased VLAN combinations and a more secure Layer 2 network with traffic tied to the customer via the MAC Address.
3. Intelligent, Scalable Routing: Enabling Layer 3 Routing with IPv6 ensures you have a secure network with the built in Internet Protocol Security (IPSEC) capability of IPv6 as well as a scalable network due to the substantially larger pool of IP addresses available to you.
If you’re focused on the operation of your network, we have some great new capabilities for you as well.
4. Streamlined SMx Workflows: We really appreciate all the great feedback that you are providing. In this release we have incorporated several changes that streamline the service provisioning and management process. One of those is that when you look at a subscriber’s service you will find hot links to the provisioned ONT, as well as new searchable fields to make it easier to see all the attributes of a subscriber’s service associated with that ONT.
5. Simplified Migration of Legacy Services: Traditional DSL networks began deployments utilizing Point-to-Point Protocol (PPP) as the means to authenticate subscribers, as fiber-based networks have been deployed you have likely also transitioned to utilizing DHCP (Dynamic Host Control Protocol). By enabling the ability to combine both PPP and DHCP subscriber-based traffic on a single VLAN, the process of managing your networks and migrating subscriber services to next generation services has become substantially easier.
6. Reduced Network Downtime During Upgrades: When you upgrade an E7-2 shelf that is aggregating additional shelves of subscriber traffic, the system will ensure downstream services remain operational even during the upgrade of the aggregation shelf.
These are just a few of the great new capabilities in release 21.2 focused on simplifying your network and the operation of it.
Your Recommended Action Plan
Director, Intelligent Access EDGE Product & Solution Marketing, Calix
The E3-2 Intelligent PON Node, powered by the AXOS platform, dramatically simplifies network deployment and is ideally suited to connect rural areas quickly. With its simplified management model and a stateful, Always-On operation, the AXOS E3-2 Intelligent PON Node solution will help you realize up to a 50 percent reduction in total cost of ownership over a cabinet-based solution while also eliminating many of the challenges associated with deploying a remote cabinet, such as land acquisition and securing construction permits.
A Field Serviceable Solution You Can Deploy in Any Type of Environment
A revolutionary cost-effective sealed system, the E3-2 features an environmentally hardened, modular “deploy anywhere” design that can be mounted aerially, on a wall, in a pedestal, or on a pole. This flexibility dramatically reduces costs while accelerating construction and service activation.
In addition, it enables broadband service providers (BSPs) to simplify network architectures and operations while delivering the versatility to run and support everyPON technology on a single network. The E3-2’s modularity enables rapid migration from GPON to XGS-PON-based services since every module can be quickly removed and replaced in the field, thus providing a completely cost-effective, field serviceable future-proof solution. By operating in the most challenging operating environments, you can reach more subscribers by adding resiliency to your network and ensuring reliable connectivity within diverse geographical areas. Just ask North Carolina-based SkyLine Membership Corp.—they realized the value and versatility of the E3-2 system extended their reach by delivering a reliable, adaptable solution simply and quickly.
Eliminate System Troubleshooting and Unnecessary Truck Rolls To Remote Areas
With the 21.2 release, Calix enabled BSPs to protect their network investments even further by introducing an Intelligent System Monitoring capability that makes system troubleshooting and rolling service trucks out to remote areas a thing of the past. Imagine a system that senses when critical internal temperature thresholds are exceeded, automatically takes preventative measures to avoid any hardware damage from occurring, and intuitively self-recovers and re-connects to its management system. Not only does this keep equipment from overheating to the point of permanent failure, but also drastically reduces operational expenses by not having to initiate truck rolls to those very remote areas.
Lastly, with the infusion of capital via the recent RDOF auctions, the AXOS E3-2 is the optimal deployment solution for BSPs to address those remote areas in their serving areas where it’s not economically feasible to deploy fiber-to-the-home or build out a cabinet.
Your Recommended Action Plan
Senior Director, Services Marketing, Calix
With competition from new competitors looming on the horizon, Mountain Rural Telephone Cooperative (MRTC) is taking a proactive approach. That meant looking to their Calix Customer Success Manager for help with bolstering their managed Wi-Fi offering and improving the subscriber experience.
How the Customer Success Manager Helped MRTC Make Its Broadband Tiers More Attractive
The team wanted to improve the value and stickiness of MRTC’s broadband tiers. The Customer Success Manager helped them leverage insights from Calix Marketing Cloud and guided them in integrating this information into their analysis. In consultation with their Success Manager, the team also decided to bundle the EDGE Suites into MRTC’s existing managed Wi-Fi service to make their current offering more attractive to subscribers.
“The appealing message to me with the EDGE Suites was really about more control for our members with managed Wi-Fi and giving them the power of being able to manage their own service. That resonated with our subscribers,” observed Lisa Fannin, director of marketing for MRTC.
Central to the Premier Success offering is the Calix Customer Success Manager. As your designated expert resource, the Success Manager guides your team with field-proven best practices so your organization can better leverage the tools and insights provided by the Calix Cloud.
In Release 21.2, Calix Services has improved the features and capabilities that enabled MRTC and to increase ARPU 12 percent in six months. Updates include Marketing Campaign Guidance, which expands the program with Mailchimp integration, and Best Practices Change Management, which helps BSPs segment subscribers and reach them more effectively using omni-channel campaign approaches.
Reap the Benefits of Calix Marketing Cloud and Customer Success
MRTC has seen the partnership with Calix blossom by using Calix Marketing Cloud and Customer Success, both of which have had a significant impact on their business.
If you’re looking for results like MRTC, find out about the features of Calix Premier Success by following the recommended Action Plan links below.
Your Recommended Action Plan
Director, Solution Marketing, Calix
Proposals for government funds to support broadband projects have reached as high as $100 billion. That’s great—after all, who doesn’t want “more” broadband? That said, have policymakers done the hard work of precisely identifying the gaps in availability and accessibility and then targeting policies to address them?
How Should Broadband Funding Be Allocated?
If not the money is apt to be wasted. Even worse, the money could be used to overbuild existing providers, driving out private investment which has propelled deployment of world class broadband networks for years.
So, what is next? As Calix experts mentioned in our recent webinar, “Missed RDOF? Sharpen Your Pencils, There Is More Funding Coming!,” (see the link in Your Recommended Action Plan, below, to watch the replay) there is a good chance Congress will recognize that the ideas on the table are still half-baked, and they need to roll up their sleeves. If so, you can expect many hearings leading to new drafts of legislation. Beware, the worlds of politics and telecommunications are not always aligned. And the political dynamics today do not lend themselves to consensus. So, unusual outcomes are likely.
How Can You Prepare for Funding?
What’s on the table is certain to evolve over the coming months and Calix is here to help. Stay informed by regularly checking the Calix funding webpage.
Your Recommended Action Plan:
Ready for the next step in your career? Calix Academy has advanced-level courses for network engineers, operations, and our cloud solutions to help you take charge of your development. Learn more about troubleshooting, advanced features, and administration tasks with our blended learning options.
Calix Cloud for Administrators
This eLearning course focuses on managing Calix Cloud users, applications, and flow data configurations. System administrators will be able to organize users and give them access to Calix Cloud applications to perform tasks based on their job roles. The course also guides system administrators through application configurations to manage flow data from the network to Calix Cloud.
Troubleshooting Common Home Network Issues
This eLearning course focuses on helping customers troubleshoot and resolve issues they encounter. The course guides support teams through scenarios in which customers call in for help.
AXOS Maintenance, Monitoring, and Troubleshooting
In this instructor-led course, you will learn to upgrade AXOS and ONT software, perform AXOS line card maintenance and replacement activities, monitor and interpret AXOS alarms using SMx and CLI, and use the AXOS diagnostic utilities to troubleshoot and resolve network, transport, and subscriber service problems. We will also cover finding and resolving some common provisioning errors.
Learn how to troubleshoot and resolve common service-impacting issues in an E3/E5/E7 DSL triple-play deployment scenarios. This instructor-led course includes troubleshooting network transport and subscriber equipment as well as common provisioning errors.
E7 GPON Optical Monitoring and Troubleshooting
Learn the essential skills and procedures you need to monitor and troubleshoot E7 EXA GPON optical networks. In this instructor-led course, you will learn how to monitor and detect issues in E7-2 nodes and ONTs using Calix Management System (CMS) and the CLI. This course applies to both the E7-20 and E7-2.
Check out our updated Calix Course Catalog or contact firstname.lastname@example.org to learn more about how to best train your teams in today’s digital world.
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Release Notes for R21.2:
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