The Beacon
Our action plan to help you support your subscribers through the crisis

Since Calix was formed, we have focused on your success. Over the last 20 years we have been through both calm and turbulent times together. I wanted you to know that during what is perhaps the most serious challenge we all face, a global pandemic, our commitment to you remains the same—we’ve got your back!
Here is what you can count on from the Calix team:
A crisis such as this reinforces the critical role you play in everyone’s daily lives. The Internet is now the core infrastructure on which everything moves and how people will remain connected during this critical time.
Calix has built the platforms necessary to optimize your ability to provide the subscriber services that set you apart. Therefore, please read this special edition of the Beacon to understand all of the ways that we can help you meet your goals while protecting the members of your community. We understand that your time is limited, so as we roll out more resources to help you, we will also make them available on-demand to give you the flexibility you need to optimize your time serving your subscribers and your communities.
We will get through this together, minimize the spread and slow the progression of the disease. Together, we will enable your subscribers and the economy to keep moving forward, which will be vital to how quickly we all recover once this pandemic has passed.
While “social distancing” is becoming one of the most important practices for slowing the spread of this global pandemic, governments, business, and schools across the country are urging people to work and learn from home. This makes the communities that you serve even more dependent on the reliability and performance of the Internet services you provide.
For those subscribers who are considered at risk or already in self-quarantine, this also poses a risk for your field technicians who provide these vital services on site. So how can you keep them safe as well? Many of you are already using the tools in Calix Support Cloud (CSC) to create compelling subscriber experiences while reducing the need for truck rolls to resolve support issues.
With this in mind, the Customer Success team has created a checklist of actions that you can take to ensure that you have maximized your support and technician team’s ability to meet those needs remotely and quickly:
To ensure that you have the checklist in place to make your team as effective as possible, we are ramping up our support programs. You can engage with the Calix team through:
As we manage through this pandemic, our number one goal is to help you and your employees stay safe while you deliver the critical broadband services your communities so desperately need now, more than ever. We understand that your time is limited, so as we roll out more resources to help you, we will also make them available on-demand to give you the flexibility you need to optimize your time serving your subscribers and your communities.
AVP, Product Marketing Subscriber Experience, Calix
As Carl stated, this is a critical time in our communities. Your subscribers will be relying on you to remain connected with their loved ones, schools, and work in an effort to maintain some degree of normalcy. It has never been more important to understand the needs of each one of your subscribers.
While the gamer may enjoy a free upgrade to a 1 Gbps service, the community priority is clearly pivoting to ensuring that those who are working and learning remotely are best served.
We anticipate there will be further demand to ensure subscribers also have enough bandwidth for telemedicine, as well as keeping updated with the latest information on their communities, the country, and the broader global community.
We know that many of you have already committed to “Keep America Connected” by making a pledge to the FCC to ensure continuity of service as demand on your access and home networks increases. We have seen the social media posts you are making to let your subscribers know you are there to support them in these challenging times.
We are also seeing some additional commitments from service providers to help those who may need it the most. Charter was one of the first in market with an additional action plan, offering 60 days of free access to Spectrum Broadband to families that have been impacted. The time to act is now.
To support your messaging and provide an opportunity to share ideas and actions to help your subscribers and communities, we are launching a number of Customer Success virtual circles and webinar sessions. These are intended to help you apply learnings about your subscribers’ behaviors and to launch the campaigns that will best help your communities through this crisis.
We are hosting a range of sessions over the coming weeks to continue the conversation on how to identify, offer, and support your subscribers:
Calix Community—Shared knowledge across Calix customers, monitored by support subject matter experts and rich with support knowledge articles
Circles of Success (login required)—Interactive, peer-to-peer conversations with other Calix customers about solution adoption, best practices, and user tips. We have increased number of Circles to ensure that we are here for you!
Webinar: Helping Subscribers Work and Study from Home—Engage with experts and peers on Thursday, March 19, 12:00 PM ET / 9:00 AM PT
Webinar: Caring for your Customers During a Crisis Resource Review—Engage with experts and peers on Friday, March 20, 12:00 PM ET / 9:00 AM PT
Webinar: Helping Subscribers Work and Study from Home with Calix Marketing Cloud— Engage with experts and peers on Tuesday, March 24, 2:00 PM ET / 11:00 AM PT
Webinar: Does the Data Validate or Defy your Assumptions About Subscribers Working from Home?— Engage with experts and peers on Wednesday, March 25, 2:00 PM ET / 11:00 AM PT
Webinar: Community Assistance for Working Remotely—Engage with experts and peers on Thursday, April 2, 12:00 PM ET / 9:00 AM PT
Customer Success Office Hours: Marketing Cloud Questions—Daily sessions with Calix Customer Success experts at 10:30 AM ET / 7:30 AM PT
To ensure we are supporting you, we are now running five virtual Circles of Success sessions per week. We will be making space based on YOUR NEEDS. If you need it, we will be there. We will keep adding sessions as you inform us of your needs. We understand that your time is limited, so as we roll out more resources to help you, we will also make them available on-demand to give you the flexibility you need to optimize your time serving your subscribers and your communities.
We have no doubt about the commitment each and every one you has made to your communities. Calix will continue to make investments as well, to speed up your community outreach. Please let us know how we can support you during this time.
Senior Director, Solutions Marketing, Calix
The ability to maintain subscriber services, and troubleshoot quickly and remotely, is more critical than ever. Your subscribers are increasingly at home and utilizing your broadband service at levels never seen before by streaming content, playing games, and telecommuting. They expect broadband availability 24x7. This change in usage patterns has a couple of key impacts on your business and your network:
First, let’s discuss options to rapidly diagnose service issues without rolling a truck. You can divide any service issue into two parts:
In order to diagnose the service to and through the ONT the AXOS Diagnostic Toolbox, with its local and remote packet capture capability, enables you to look at the traffic on a given VLAN to a specific port on the ONT. This allows you to ensure that service is getting to the home and through the ONT without rolling a truck and putting a technician out in the field. The AXOS Diagnostic Toolbox is included on the Intelligent Access EDGE systems: the E9-2 Intelligent Edge System, E7-2 Intelligent Modular System, and E3-2 Intelligent PON Node.
To learn more about the AXOS Diagnostics Toolbox and how it can reduce your truck rolls, you can access these additional resources:
To diagnose the service within the subscriber premises, you can utilize Calix Support Cloud. As Martha shares in her article where you have visibility within the home to further understand where the issue may be located and diagnose the concern remotely.
The increased demand for bandwidth may accelerate your move to 10G PON in order to meet your subscribers’ needs. If you’re looking for information on 10G PON or need an understanding of 10G PON system options, you can listen to one of our recent webinars on demand, It’s Time to Deploy 10G PON or Deliver 10G PON where no access system has gone before. Coming next will be 10G PON Network Planning and Deployment on Tuesday, April 28 11:00 AM PT / 2:00 PM ET.
These webinars are available to assist you, our service provider customers, as you support your communities. They will enable you to engage with Calix experts, along with your peers, regarding these rapidly evolving network scenarios and discuss how to be successful while navigating through these challenging times.
We understand that your time is limited, so as we roll out more resources to help you, we will also make them available on-demand to give you the flexibility you need to optimize your time serving your subscribers and your communities.
Calix support engineers across the globe continue to be available for troubleshooting your critical technical issues when you and your communities need us most. The availability and reliability of your network is more important than ever with subscribers keenly aware of any Wi-Fi, throughput, or performance issues. We know there will be stress on your networks as seen in Italy (70 percent increase) this past week as subscribers continue to expand reliance on their home networks.
Here are some of the ways to get the most out of your Calix Support Team:
We understand that your time is limited, so as we roll out more resources to help you, we will also make them available on-demand to give you the flexibility you need to optimize your time serving your subscribers and your communities.
Our entire Product Operations team is ready and committed to support you and be responsive to your needs and the needs of your communities as the situation with this global pandemic continues to develop.
While our manufacturing partners are in full operation and performing well, we have taken the following steps to ensure supply continuity:
Having early visibility into your demand will enable us to effectively meet your needs. Consider placing orders to meet your planned requirements 3 to 4 months in advance, specifying your requested dates. With this in mind, there are 2 ways to provide us that visibility. You can place an order well in advance of your need, with delivery date that aligns to the date you expect to need the material, or you can contact your account team and discuss your material forecast.
Order FAST with the My Calix Store
The My Calix Store is a fully self-service e-commerce experience, allowing you to quickly and conveniently order Calix solutions or obtain up-to-the-minute order status and shipping information. No need to email and wait for a reply. My Calix Store is the fastest way to get the information you need when you need it, 24-hours a day, 7 days a week. If online ordering doesn't fit with your company’s processes, you can also export quotes as PDFs directly from the tool. This provides your purchasing department with the information they need to issue a purchase order (PO) which can be emailed along with a copy of the quote to om@calix.com.
To learn more about the My Calix Store, you can access these quick “How-to videos.” In addition, we host a daily Office Hours for those wanting more assistance and training every Monday through Friday from 1:00 PM ET / 10:00 AM PT. If you are interested in setting up an account in the My Calix Store, please reach out to your sales representative and they will be happy to assist you.
Customer Success Office Hours: Marketing Cloud Questions
Monday though Friday, 10:30 AM -11:00 AM ET / 7:30 AM - 8:00 AM PT
My Calix Store Office Hours
Monday through Friday, 1:00 PM - 2:00 PM ET / 10:00 AM - 11:00 AM PT
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