Product Marketing: Product Packaging to Cater to Customer Segments

Broadband Solutions Academy

 

In this course you will discover how to package different services, to meet the varied needs of different segments of your customer base.

Estimated Time of Completion:   9 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None

Objectives

After completing this course, you will be able to:

  • Package different services to meet the varied needs of different segments of your customer base 
  • Understand the buyer psychology of broadband pricing 
  • Examining things such as tiered pricing and price anchors 
  • Define a packing, bundling, upselling and cross selling path 
  • Scale and monetize managed Wi-Fi, Wi-Fi 6 and beyond, and Wi-Fi as a service