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Triangle Communications grabs the spotlight at ConneXions 2018,
wins inaugural Innovations in Marketing Award

“Once we had Calix Marketing Cloud in place, our approach changed as we knew exactly where to market and when, maximizing our marketing investment and delivering better results, including $35,000 in new revenue per month. Now, with our entire company focused on sales and marketing, the future is brighter than ever for Triangle.”

-- Bethany Chinadle, vice president of customer operations at Triangle Communications

Triangle Communications grabs the spotlight at ConneXions 2018,
wins inaugural Innovations in Marketing Award

“Once we had Calix Marketing Cloud in place, our approach changed as we knew exactly where to market and when, maximizing our marketing investment and delivering better results, including $35,000 in new revenue per month. Now, with our entire company focused on sales and marketing, the future is brighter than ever for Triangle.”

-- Bethany Chinadle, vice president of customer operations at Triangle Communications

Featured Success Story

Triangle Communications

“We lacked key data to understand our members’ interests and their usage patterns. We didn’t know where their attention was or the most cost-effective way to reach them. Calix Marketing Cloud unveiled a mass of information that helped us begin achieving our goals.”

--Tom Metcalfe, Digital Media Specialist,

Triangle Communications 

Overview

Located in central Montana, Triangle Communications (Triangle) delivers high-speed Internet, voice, and mobile telephone services to over 11,000 subscribers across a territory of over 23,000 square miles. With this expansive area and a dynamically changing government support model, Triangle saw that effective and targeted marketing campaigns could help the cooperative drive new revenue and allow its business to thrive. Triangle utilized Calix Marketing Cloud to better understand the trends in its subscribers’ online behaviors. By utilizing the power of subscriber insights highlighted in Calix Marketing Cloud, Triangle was able to create custom marketing experiences that its members could relate to. 

Learn more about Triangle’s success with targeted marketing campaigns, including its staggering social media engagement growth, and its outlook on the smart home opportunity in the years ahead.

 

Triangle Communications Recognized with 2018 Innovations in Marketing Award

Hear directly from the marketing team at Triangle as they highlight their new data-driven approach to marketing that has resulted in massive savings and impressive campaign conversion rates across a variety of marketing mediums.

 
 

The Smart Home Opportunity for Triangle Communications

With a proven marketing approach in place, Triangle is looking at what’s next for its business, as Bethany Chinadle shares her excitement and considerations for future smart home service offerings.   

 

Triangle maximizes subscriber reach and drives significant savings using Calix Marketing Cloud

“Since implementing Calix Marketing Cloud, our marketing spend is down significantly in every category compared to last year while our take-rates on promotions are going up,” said Chinadle. “So far, we’re spending less and getting better results with Calix Marketing Cloud. That’s great for Triangle, our members, and our community.”

 

Calix Customer Success Stories