Is Your Broadband Service Ready to Take on Consumer Giants?

Thursday June 23

12:00 PM ET |  9:00 AM PT

Watch Webinar Replay

 

Are you the only game in a small town? From similar-sized companies flush with fresh government funding and expansion plans to juggernauts like Amazon aiming to disrupt more industries, broadband service providers in predominately rural areas now face diverse—and fierce—competition they’ve never seen.

If you are like many of your marketing executive peers at broadband service providers, you are asking: Can we simply tout fast speeds and low prices—and win? Will this tried-and-tried formula for marketing still create new and loyal subscribers?

Nearly 90 percent of your peers do not think so, according to the newly released The Marketer and the Broadband Service Provider report from analyst Heavy Reading and Calix. Join us and Lynn Hall, Chief Marketing Officer at Highline on this webinar as we discuss findings from this new report, including:

  • Why marketing executives are ditching old marketing methods
  • What new ways they are leveraging to outperform new competition