It's a busy world.
Your prospects and current subscribers are bombarded by messaging that does not resonate with them. It's easy to ignore and hard for you to cut through the noise. Without data and insights to guide your marketing efforts, your first impression might ALSO be your last.
HubSpot, an industry-leading marketing automation and CRM platform, is now integrated with the Calix Marketing Cloud platform. This enables broadband businesses of all sizes to tap valuable subscriber engagement tools like landing pages, social, digital ads, and nurture data directly from Marketing Cloud. Originally asnnounced at ConneXions 2021, this strategic integration will help simplify business processes, aid in exciting subscribers with tailored offerings, and grow revenue.
Combine industry-leading demographic data with rich behavioral insights to expand into new markets, drive new subscriber acquisition, and proactively identify upsell opportunities. Create a real-time 360-degree view today and stay ahead of the competition. Calix Marketing Cloud Professional Edition will set the standard for the broadband industry by integrating:
More than 10,000 demographic and behavioral insights
Segment your audience and create targeted campaigns for Arlo directly in Calix Marketing Cloud. Using behavioral insights, you can quickly identify and upsell to subscribers with a high propensity to buy Arlo cameras.
Share your Calix Marketing Cloud audiences and segments directly with Facebook quickly and efficiently—eliminating the need for manual contact list spreadsheet exports. Combine behavioral data from Marketing Cloud with deep and rich data from Facebook to create lookalike audience models based on subscriber-specific segments that will help you attract, acquire, and excite new subscribers at a fraction of what traditional acquisition tactics cost. Boosting your marketing ROI has never been easier.
Build audience segments in Calix Marketing Cloud and share directly with the Mailchimp platform, eliminating the need for cumbersome, manual spreadsheet exports and automating highly targeted, audience-based campaigns. This is the first of many planned integrations with other marketing technology solutions to radically simplify processes for broadband services providers.
Designed to help you simplify the way you market, excite your subscribers across the customer journey, and grow your business.
Calix Marketing Cloud simplifies operating processes and accelerates time to market. Powered by machine learning, it combines behavioral and transactional data automatically so you can target and message effectively, delivering personalized messaging to your prospects and subscribers all within a few clicks. Now with the integration to Mailchimp, email marketing campaigns can get out the door quicker and reach your subscribers in the moment.
Calix Marketing Cloud can help you optimize your time and resources to easily, and in some cases, automatically ensure your existing subscribers are having an exceptional experience with your service. With campaign measurement features, you’ll uncover even more insight into how your campaigns are performing and be able to keep your subscribers engaged and interested. Track retention, observe trends, and monitor churn all from one dashboard. Catering to your subscribers has never been easier.
A key marketing responsibility is to grow revenue through existing subscribers and by acquiring new subscribers. Strategies behind this may be to improve ARPU and net income or to ensure that you are generating revenue to fund future maintenance and expansion of your service area. Calix Marketing Cloud helps you monitor your spend and identify opportunities for new revenue. Just say no to shotgun marketing and sub-par ROI.
Calix Marketing Cloud and CommandIQ is the perfect combination to help you cut through the clutter.
The reality is that your team is deploying this amazing experience and your subscribers need to understand that—rather than who the experience is “brought by” or “powered by.”
With CommandIQ you can establish an indispensable, direct channel to your subscribers that features your brand, and ONLY your brand. It's your brand, take command!
Calix Customer Success Services are designed to maximize the value of your Marketing Cloud investments faster, with a customized success plan aligned to your marketing objectives.
For us to succeed, you need to succeed first. We are committed to making that happen. We’ve created customizable templates for your go to market activities. With resources ranging from guided set-up materials to omni-channel campaign resources.
More Resources and New Market Activation Video Editor—MAVE
MAVE allows you to easily personalize Calix-provided educational and promotional subscriber-facing videos with their own logos, contact information, and images. We have also added new assets for your go-to market activities, and you can personalize them using the Electronic Content Builder.
Let’s face it, marketers are busy. Your day is full of meetings, presentations, meeting KPIs, launching campaigns, and managing a budget—just to name a few. Calix Marketing Cloud can help you accomplish more in less time, with fewer resources and produce greater results.
Join the next generation of broadband marketers
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Ideal for all broadband marketers.
“We may be a small marketing team, but with the solutions, partnerships, and resources that Calix provides, we can take on even our largest competitors to win the marketing wars and, more importantly, win over subscribers.”
—Scott Simpson, marketing manager at CityWest
"Calix Marketing Cloud has enabled us to identify members whose service experience may be lacking, enabling our team to reach out directly and ensure their experience is the best possible fit for their needs."
—Mike Kilgore, general manager and CEO for Nemont