It’s a busy world.
Your prospects and current subscribers are bombarded by messaging that does not resonate with them. It's easy to ignore and hard for you to cut through the noise. Without data and insights to guide your marketing efforts, your first impression might ALSO be your last.
Calix Marketing Cloud has always helped you identify work from home subscribers in your base. In 20.4, it gets better factoring upstream usage into this segment. With more and more of your subscribers working, schooling, and gaming from home—we'll continue to enable your ability to tailor your messaging to these groups.
Calix Marketing Cloud
Faster and easier than ever for marketers to segment, target and engage their subscribers based on their propensity to buy advanced services and new Suites, identify churn risk and target new subscribers.
Calix Support Cloud
Intuitive cockpit view with widgets makes it easier for Support teams to quickly identify subscriber issues. And the new workflows are designed to make it easier and more efficient to take the right actions quickly.
Simplified way to view and control every aspect of the connected home from running speed tests, setting up guest networks and parental controls, receiving automated security alerts, and more.
We get it. You’re wearing multiple hats, with varied and sometimes ever-changing responsibilities. That makes it tough to create time for meaningful campaigns to reach your subscribers and prospects. It’s “easier” to just use the same ad you’ve been using for years and blast it out to everyone. But what if it’s NOT actually easier?
Budgets are constantly under scrutiny and pressure. You may be expected to take a smaller budget and accomplish even greater things, which can feel overwhelming. But what if you had a tool that helped you improve your campaign ROI and allowed you to market smarter, not harder?
Very few marketers are closet data scientists. It is a discipline made up of both art and science which can be quite time consuming. And you likely have data coming from many sources, which can make it harder to use. But what if you had a cloud that took all that data and made it digestible into immediately actionable insights?
This one is a little tougher as cloning machines are not readily available. However, what if while you are in a meeting you have a subscriber who hits their service tier limit for the 5th time this week and when that happens it automatically triggers a “free upgrade” offer to be sent to the palm of their hand (via the app)? But what if it could be like being in two places at once, attending your meeting AND delivering a meaningful message to a subscriber when it makes the most sense?
It is designed to help you overcome these challenges and more efficiently manage your key marketing responsibilities.
We all know it’s cheaper to keep existing subscribers than it is to get new ones. For those in geographically restricted areas, this means a finite pool of prospects, making retention even MORE important. EDGE Insights from Calix Marketing Cloud can help you optimize your time and resources to easily, and in some cases, automatically ensure your existing subscribers are having an exceptional experience with your service.
A key marketing responsibility is to grow revenue through existing subscribers and by acquiring new subscribers. Strategies behind this may be to improve ARPU and net income or to ensure that you are generating revenue to fund future maintenance and expansion of your service area. Each and every one of your subscribers has value to your organization. EDGE Insights from Calix Marketing Cloud can help you target and message effectively, delivering messaging that has personal meaning to your prospects and subscribers. Just say no to shotgun marketing and sub-par ROI.
It’s always wise to observe what others have done and build upon best practices. Calix Marketing Cloud customers have generously allowed us to share some of their incredible results in adopting a marketing model that enables them to improve:
This could be you!
Subscriber behaviors tell a story. Use marketing segmentation tools to ensure you are delivering a meaningful message to your subscribers with service limit hits, gamers, streamers, work from homers, and more. In 20.4 we enhanced the segmentation tool to further to help you better identify your work from home segment.
Digital marketing is easier with helpful tools from Calix Marketing Cloud. Use the social heat map to determine when to post for the most significant impact and use mobile notifications to deliver campaigns and event-driven offers directly to the palm of your subscribers' hand.
Calix Marketing Cloud is full of subscriber insights to help you understand and filter your campaigns. Use information about devices, usage, services, and more to ensure you understand your subscribers and target market effectively.
Calix Customer Success Services are designed to maximize the value of your Marketing Cloud investments faster, with a customized success plan aligned to your marketing objectives.
For us to succeed, you need to succeed first. We are committed to making that happen. We’ve created customizable templates for your go to market activities. With resources ranging from guided set-up materials to omni-channel campaign resources.
More Resources and New Market Activation Video Editor—MAVE
MAVE allows you to easily personalize Calix-provided educational and promotional subscriber-facing videos with their own logos, contact information, and images. We have also added new assets for your go-to market activities, and you can personalize them using the Electronic Content Builder.
"Calix Marketing Cloud has enabled us to identify members whose service experience may be lacking, enabling our team to reach out directly and ensure their experience is the best possible fit for their needs."
—Mike Kilgore, general manager and CEO for Nemont
Rural service provider taps into advanced analytics to optimize the network experience for a diverse subscriber base that includes rural communities and seasonal vacationers
Calix Marketing Cloud and Customer Success Services reveal behavioral insights that are driving massive increases in subscriber response to revenue generating upgrade and education campaigns.
Canadian service provider leverages real-time behavioral insights to drive subscription upgrades and stop the competition by ensuring an optimal experience for streaming subscribers.