Calix Marketing Cloud is named “Product of the Year” by two leading industry publications for its unique ability to enable even the smallest marketing teams to supercharge subscriber acquisition and drive rapid business growth
SAN JOSE, CA—March 22, 2023—Calix, Inc. (NYSE: CALX) announces that Calix Marketing Cloud (Marketing Cloud) has won two prestigious “Product of the Year” awards bestowed by global integrated media company TMC. The 2023 Internet Telephony and Cloud Computing “Product of the Year” awards recognize Marketing Cloud as one of the most innovative, useful, and beneficial IP communications and cloud products available to deploy within the past year. In 2022, Calix announced the evolution of Marketing Cloud to help broadband marketers improve campaign effectiveness while facing increasingly crowded markets. Today, it is the broadband industry’s only solution purpose-built to enable broadband service providers (BSPs) to enrich their subscriber experience insights with demographic, psychographic, and geographic data while also honoring subscriber opt-outs. By leveraging the expanded capabilities in Marketing Cloud, BSP marketers can better identify high-value subscribers—and prospects—with a greater appetite for new services. Equipped with these data-driven insights, BSPs can take action to improve the subscriber experience. As a result, they can deliver more broadband and managed Wi-Fi services that reach new audiences, boost subscriber satisfaction, and drive significant revenue growth.
Part of the Calix platform—which includes Calix Revenue EDGE™, Calix Intelligent Access EDGE™, and Calix Cloud®—Marketing Cloud is deployed by BSPs across the United States, Canada, and the United Kingdom to execute high-impact marketing campaigns that:
“We are thrilled to see strong industry recognition of Marketing Cloud,” said Melissa Lease, senior manager of marketing and sales at MHTC and member of the Calix Broadband Marketing Hall of Fame. “Marketing Cloud has played an integral role as we’ve grown our business over the last year. It enables us to create subscriber experience insights that help us better understand our communities and their specific needs. As a result, we can tailor our communications to address what they need and launch new managed services that deliver more value. With the deep insights that Marketing Cloud delivers, we can more easily expand and grow the exceptional subscriber experience that MHTC is known to provide.”
“Marketing Cloud represents a true breakthrough for our industry,” said Matt Collins, chief commercial operations officer at Calix. “It’s the only subscriber engagement solution purpose-built for the broadband industry that enables BSPs to generate insights from four classes of data. This gives broadband marketers a level of intelligence they’ve never had before. They can leverage invaluable insights to significantly increase their go-to-market effectiveness and capitalize on growth opportunities in existing and new markets. Moreover, they can provide subscribers with services relevant to their lives and deliver an exceptional experience. As BSPs transform to experience providers by offering a curated portfolio of managed services, the expanded acquisition insights engine in Marketing Cloud will allow them to reach new audiences and establish new revenue streams.”
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Calix, Inc. (NYSE: CALX)—Broadband service providers (BSPs) of all sizes leverage the Calix broadband platform and managed services to simplify their businesses, excite their subscribers, and grow their value. The Calix platform and managed services enable our customers to grow their subscriber base, revenue, profitability, and subscriber satisfaction—and ultimately transform the communities they serve. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our BSP customers and their communities.
This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.
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