Meet the needs of gamers, work from home professionals,
parents and ultra-connected subscribers with persona defined offerings.​

Redefine your offerings with unique customer-centric messaging
to deliver personalized services

Meet the needs of gamers, work from home professionals,
parents and ultra-connected subscribers with persona defined offerings.​

Redefine your offerings with unique customer-centric messaging
to deliver personalized services

Know thy customer​

Align products and services by Persona

Traditionally broadband products and services are categorized in tiers or by technology, and the customer is left to self-select what they need. Customer-centric product offerings attempt to solve for unique personas that represent various segments of your subscribers.​

Why use personas?​

Gain clarity on subscriber use and product evolution ​

Keep people at the center of product marketing​

Bring empathy
to your data

Deliver delightful experiences

 

Connect with your customers on their level

Persona driven service solutions solve for subscriber needs​

No two customers are alike, but there are distinct cohorts of your subscriber base that share similar aspirations and desirers for the ultimate home experience. By uncovering those distinctions and aligning your offering to each, you’ll be able to effectively serve that customer and build loyalty. 

 

Gamers

Who are the gamers in your network and service area?

 

Gamers are your neighbor, your aunt, and your boss. Gamers are your friends, colleagues, and even your parents. ​

Gamers rely of broadband service providers to deliver exceptional internet and Wi-Fi. From word games and action/adventure to battle royale and RPG’s, understanding that gamers’ motivations and behaviors will allow you to position services that elevate their experience.

 

Work from Home

The work-from-anywhere revolution is finally here

For your subscribers, the workspace is no longer confined to the office, it’s wherever they are in the home.  Broadband service providers are in a unique position to help create a work-from-anywhere in the home environment with flexible service solutions to balance work and home life.​

With Zoom meetings, chats, phone calls, webinars, and breakout rooms the work-from-home professional needs to always remain virtually present. You can help manage their experience and ensure seamless connectivity and control.​

 

Family

Household management in the palm of the subscriber's hand

 

Busy parents have enough to manage on a day-to-day basis. They are looking for a trusted guide to remove technical complexity from their home Wi-Fi and ease the burden of monitoring screen time and controlling app and content access. Your offering for parents should create peace of mind and inspire confidence that they can calm the chaos in the home. They want a premium service they can could on  you to manage and simple controls they can manage from the palm of their hand.

 

Calix Engagement Cloud and Revenue EDGE

Work smarter, not harder.

Let’s face it, marketers are busy. Your day is full of meetings, presentations, meeting KPIs, launching campaigns, and managing a budget—just to name a few. Calix Engagement Cloud can help you accomplish more in less time, with fewer resources and produce greater results.