Traditionally broadband products and services are categorized in tiers or by technology, and the customer is left to self-select what they need. Customer-centric product offerings attempt to solve for unique personas that represent various segments of your subscribers.
Why use personas?
No two customers are alike, but there are distinct cohorts of your subscriber base that share similar aspirations and desirers for the ultimate home experience. By uncovering those distinctions and aligning your offering to each, you’ll be able to effectively serve that customer and build loyalty.
Gamers are your neighbor, your aunt, and your boss. Gamers are your friends, colleagues, and even your parents.
Gamers rely of broadband service providers to deliver exceptional internet and Wi-Fi. From word games and action/adventure to battle royale and RPG’s, understanding that gamers’ motivations and behaviors will allow you to position services that elevate their experience.
For your subscribers, the workspace is no longer confined to the office, it’s wherever they are in the home. Broadband service providers are in a unique position to help create a work-from-anywhere in the home environment with flexible service solutions to balance work and home life.
With Zoom meetings, chats, phone calls, webinars, and breakout rooms the work-from-home professional needs to always remain virtually present. You can help manage their experience and ensure seamless connectivity and control.
Busy parents have enough to manage on a day-to-day basis. They are looking for a trusted guide to remove technical complexity from their home Wi-Fi and ease the burden of monitoring screen time and controlling app and content access. Your offering for parents should create peace of mind and inspire confidence that they can calm the chaos in the home. They want a premium service they can could on you to manage and simple controls they can manage from the palm of their hand.
Let’s face it, marketers are busy. Your day is full of meetings, presentations, meeting KPIs, launching campaigns, and managing a budget—just to name a few. Calix Marketing Cloud can help you accomplish more in less time, with fewer resources and produce greater results.
