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Turn the subscriber edge....

into the Revenue Edge

Turn the subscriber edge....

into the Revenue Edge

The Revenue Edge

Enabling service providers to deliver unparalleled, fully managed subscriber experiences

It all starts with data-driven insights and recognizing that your subscribers are not all the same. Using subscriber insights, service providers have the opportunity to deliver not only foundational services, but to offer differentiated experiences to customers that create value. The demarcation point of yesterday has been blown away by subscribers expecting their services to work anytime and everywhere. Service providers are uniquely positioned to bring these services to market and support them in a way no other company can.

Own the subscriber experience from the central office to the device in their hand.

Calix is here to help you turn the subscriber experience into the Revenue Edge.     


Learn from our customers

South Central Utah Communications set to deploy the complete Revenue EDGE solution

As the rural CSP moves into more competitive areas, it is paramount to provide a differentiated experience, not only to gain market share but to outperform their subscribers’ expectations.

“Calix offers a unique solution that enables us to not only maximize the usage of our network but also deliver the best services to our customers,” said Adam Young, Director of Marketing for South Central Communications.

EDGE Insights

Calix Support Cloud and Calix Marketing Cloud platforms deliver advanced analytics and insights to ensure service providers deliver a seamless experience tailored to the needs of their subscribers.

Calix Marketing Cloud

Marketing is not “one size fits all.” It should be personal and meaningful to the subscriber you are trying to reach. These insights energize the Revenue Edge.

Calix Support Cloud

An ACS is NOT enough to grow your business and elevate the subscriber experience. Calix Support Cloud uses real-time intelligence to prevent issues and improve efficiency in your customer support team.


EDGE Systems

The Revenue Edge is fueled by solutions that will exceed subscribers' expectations. The Calix GigaSpire BLAST and GigaSpire MAX, powered by EXOS, both feature Wi-Fi 6 and a 12x12 antenna array that deliver an unprecedented Wi-Fi experience. Anything less would be a disappointment.



Premium Wi-Fi for the ultimate subscriber experience.


Provide ubiquitous Wi-Fi coverage without overly-complicated technology.


Elevate your service with a modular, container-based platform that allows you to leverage an existing ecosystem of revenue-generating services.


EDGE Services

Powerful systems come enabled with foundational services that elevate the subscriber experience. Start with Advanced Wi-Fi to ensure your subscribers have a reliable, carrier-grade Wi-Fi solution. The CommandIQ™ mobile app puts control in the hands of your subscribers, while elevating your brand and providing the platform to launch new revenue-generating services that subscribers value.


The ultimate platform for the Revenue Edge. Subscriber enablement creates new opportunities to improve the subscriber experience and grow revenue.

Advanced Wi-Fi

Your subscribers demand the best, with systems that support Wi-Fi 6, providing the experience that enhances their newest devices. 

Alexa Voice Services

Let Alexa support the Revenue Edge with custom commands for the GigaSpire MAX, such as "Alexa, ask my router which device is using the most bandwidth in my network." 

Establish your position in the center of the smart home.

CAF Performance Testing

Don't stress, we've got you covered. Use the systems you already have in place to meet the FCC requirements. No need to purchase separate hardware.


EDGE Enablement

Calix is here to help. EDGE Enablement services are designed to ensure your staff are fully trained on the services you provide, minimizing your time to market. Marketing and education services are also available, to enable communication and messaging all the way through to your subscribers, including: 

  • Go-To Market (GTM) Partner Program
  • Consumer Digital Experience
  • Service Provider Affiliate Program
  • Revenue Edge Success and Enablement Services
  • Channel Activation PR Program
  • Packaging / Naming  / Positioning Program
  • Subscriber Out-of-Box Turn-Up 
  • Service Prover Training Program
  • Digital Marketing Program
  • Social Marketing Program
  • Nurture Program
  • Content Marketing Program
  • Direct Marketing Program
  • Playbooks
  • 1 on 1 Marketing Consults

Marketing Programs

Revenue Edge customers get access to comprehensive marketing programs from Quick Start Guides to webpage templates.

Customer Success Services

Success is all about time to value. We are here to help you find value quickly. 

Calix Professional Services

Reduce risk and accelerate deployment with enablement services that help you establish plans and processes using industry best practices.

Calix Education Services

Don't stress, we've got you covered. Use the systems you already have in place to meet the FCC requirements. No need to purchase separate hardware.


EDGE Suites

With the Revenue EDGE foundation in place, you are ready to launch new services that your subscribers will truly value. Provided through a growing ecosystem of partners, you can provide subscribers with experiences that help manage, automate and secure their network.    


Give subscribers control of their online experience, including the ability to block specific content, applications and websites, set time and day limits for online access, and view usage information.


Equip your subscribers with an extra layer of protection with tools that keep their home network safer by blocking viruses, malware and malicious websites.


Awards, customer wins and webinars​

Learn more about the Calix GigaSpire and the Revenue Edge

A new tier of ALLO Wi-Fi experience featuring the ALLO Blast, powered by Calix EXOS

With this launch, ALLO leaps ahead of the competition as the first communications service providers (CSPs) in its region to launch a carrier-exclusive Wi-Fi 6 system. The Blast enables ALLO to provide residential and small business subscribers with the ultimate managed Wi-Fi experience, including massive coverage expansion and increases in bandwidth. 

Pioneer generates a 59-fold profit on campaign investment

Oklahoma-based cooperative is elevating its member experience by not only gearing up for it’s smart home business, but also addressing the quality of their service interactions and satisfaction levels by leveraging Calix Marketing Cloud’s unique behavioral insights combined with Calix Support Cloud.

Our customers deliver an unparalleled broadband experience with the Calix GigaSpire

Winnebago Cooperative Telecom Association (WCTA) has selected the GigaSpire BLAST, the industry’s first Wi-Fi 6 system available exclusively to communications service providers, as the centerpiece of its smart home offering. 

Webinar Replay - Learnings from the Early Smart Home Journey

We’ve worked with over 50 service providers in the past few months on their path to elevating subscriber experience and owning the smart home.

Calix Marketing awarded second consecutive "Best in Class" award from BMMA

Calix Smart Home and Business campaign was selected for the 2019 Vendor Marketing Award.​

Powerful Performance. Permanent Loyalty.

It is time to start offering new smart home services that are keeping pace with the market. It’s possible to bring these compelling new services to market quickly, create new revenue opportunities, and retake your position as the essential enabler of the smart home of the future. Turn the potential confusion, disorder, and chaos associated with the smart home into an open, managed and secure ecosystem that can be harnessed for your subscribers. 

We’ve created a series of white papers to help you get familiar with various trends and technologies related to the Smart Home, starting with the one below. Check back for more downloads soon. 

Re-invent the smart home with universal IoT support

The smart home device market is surging, but many consumers are struggling. Service providers can help their subscribers remove cost and complexity.

Ensure a role in the center of the smart home

Residential gateways with integrated voice assistants are transformed into smart home systems.

Improve Wi-Fi capacity and efficiency with Wi-Fi 6

The new 802.11ax Wi-Fi standard implements more than 50 new features. 


Read our perspectives on the state of the Premises industry and where we think things are going

May 29, 2019 by Pam Ferguson

Leading Analyst Report Urges Service Providers to Reconsider Their Role in the Smart Home

The report encourages service providers to take another look at the wide variety of use cases for smart home services that leverage their existing assets, noting that the smart home is a long-term investment.... READ MORE 

April 18, 2019 by Bridget Watkins

There’s an App for That!

Bridget Watkins discusses the strategic reasons why service providers should offer a smart home app and highlights the new app from Calix.... READ MORE 

January 18, 2019 by Pam Ferguson

The Time is Right for Service Providers to Offer Smart Home Services, According to a Leading Analyst Firm

Pam Ferguson highlights a new Parks Associates paper that examines strategies to deliver a smart home experience that incorporates support, security, privacy protection, and a variety of personalized value propositions.... READ MORE 


Interested in how things are going to come together in the smart home of the future? Meet the Millers.


Why are the Millers so excited about the smart home solution from their service provider? Because it allows them to choose from a variety of the most popular smart home features and services.